Stand back and take a look at the material you’ve pulled. Now, curate the images and clippings you have collected. If you don’t already have a logo, maybe your moodboard will inspire one! 3. This is also your chance to think about your brand’s fonts and logo. If you don’t already have chosen fonts in your brand identity, use the moodboard as a way to pick fonts that convey your brand’s character.
Personal photos that ground your values or your “why”ĭon’t filter yourself! Collect anything and everything that resembles your initial notes-you’ll be curating it later.Or you can do it digitally, using an app like Pinterest or Canva.Īllow yourself to get messy and think outside the box! While there are no limits, these are things you can add to your moodboard: You can do this the old fashioned way by going through magazines and flyers, and cutting and sticking ideas to a wall or corkboard. Putting together a great moodboard starts with collecting images. Remember the good old days when you’d make a collage by cutting up magazines and gluing your favorite clippings onto a big piece of cardstock paper? Next, collect the images you’d like to represent your brand. If you’re not sure where to start, look to other brands that are similar to yours or where you want your brand’s direction to go. With these notes, you’ll have a sense of direction when pulling your moodboard visuals. A general creative direction: fun, minimal, vintage, modern, etc.Words you want to associate with people’s experience of your brand.A feeling you want to get when you look at your moodboard.Jot down on a piece of paper the following things: You want to start with some focus lest your moodboard look like a tornado dressed it this morning. First, start by brainstorming a theme or concept. Let’s get into the key steps you must take to build out a moodboard from scratch! 1. No matter if someone finds you on social, or your website, or in-person via ZOOM or events, that’s the power of a brand-360 and conveying those brand values through your visual communications.” So, how do I make a great moodboard? Says Lieu, a moodboard is “an integral resource to refer back to as you DIY, or work with your growing team to convey your brand to your photographer, designer, or for partnerships/sponsors. Think of it as the first step toward your brand guidelines!Ī good moodboard can be used to direct the look and feel of your: It can help guide ongoing design decisions and even inspire future business decisions.Īccording to Christine Lieu, a graphic designer and the host of the Brand Party podcast, a moodboard “really helps to establish cohesive look and feel overall.” Why do I need a moodboard?Ī good moodboard expresses your brand visually. How can you convey the perfect blend of sophisticated meets adventurous meets hardworking professional?Ī moodboard is a collage of colors, fonts, and images that describes your brand’s look and feel in a way that words can’t on their own. Or maybe you’re rebranding for a new launch.Įither way, you probably need some creative inspiration to help guide you.
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